Color calibrate the computer used when working with the photographs.
* Pantone huey – $89
* Spyder3Express Color Calibration System – $89
* X-Rite Eye-One Display LT Color Management Solution – $139
space. There are a few different color spaces that are standards. The figure to the left gives a few. All devices have tolerances. Calibrating is basically adjusting the monitor to the closest known factor. The software places a color target on the monitor and uses the hardware sensor to read the color and make the adjustments automatically.
A CRT monitor (similar to older TVs) must be calibrated more often than a LCD flat screen. For a good illustration as to why monitors should be calibrated step into a store showing the same signal on several TVs and look at the variety of colors.
Cameras with interchangeable lenses (SLRs) need to have the sensor cleaned of dust. Many local camera stores offer this service for about $50.
myself. It comes with a magnifier that lets you see the dust on the
sensor once the mirror is locked up for cleaning. (See the illustration
on right) Here is a link to their website http://delkin.com/c-130866-clean.html
Clean sensors saves a lot of time spent in PhotoShop just repairing the
damage caused by dust. Often, with dirty sensors, a dust spot will be
almost impossible to remove with the software.
Even with the close tolerances adhered to by the better manufacturers; it is rare that perfection is achieved. If the camera body is "off" by a fraction and so is the lens the combination produces an image that is
soft. To be sure this is not the case the lens must be calibrated.
One tool for this is the LensAlign that sells for $179. http://www.lensalign.com
Here is a video for you to see how this works:
If all this takes more time and effort than is practical perhaps the communications professional should just hire me and let me worry about (and take care of) all this for them.