Friday, June 13, 2014

Client's memory is very short

Fuji X-E2, 55-200mm, ISO 640, ƒ/4.8, 1/500
Friday 13th

Tonight there is a full moon and it is Friday 13th. For those that are superstitious I guess this is a Freaky Friday.

The June full moon is frequently the one nearest to the summer solstice, which falls on June 21 this year. Because of a neat bit of galactic geometry, this means the full moon on Friday will be the lowest in the sky of any in 2014.

Something that I am starting to notice is how clients can be Freaky. Actually clients and people in general are very finicky.

Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.5, 1/340 [photo by Chelle Leary]
While I have been on vacation and relaxing I have had to give assignments to my friends to shoot for my clients. I do not ever tell my clients I am unavailable without always finding them someone to shoot the assignment for them if I am already booked.

We can go back to Biblical times to see how when Moses went up the mountain the Israelites became restless.
Exodus 32:1
32 When the people saw that Moses was so long in coming down from the mountain, they gathered around Aaron and said, “Come, make us gods who will go before us. As for this fellow Moses who brought us up out of Egypt, we don't know what has happened to him.”
Only Good As Your Last Job

You may have heard the old saying that you are "only good as your last job," but I would say the lesson is to work hard at keeping fresh work in front of your clients. Don't rely on them to remain faithful.

In the movie Ten Commandments, based on the Bible events, the people continue over and over to become restless even after major miracles performed by Moses. To get the Jewish people from out of slavery of Egypt there were 10 plagues. As they were on the run Moses parted the Red Sea. Still throughout their time in the desert the people complained.

This is to say, don't be surprised when your clients move on without you, even if the work you did was the best ever done in the industry.

Importance of personal project[s]

While one of my personal projects was a series of videos on a coffee cooperative in Mexico near the Guatemala border, I continue to shoot more videos all the time.


While I continue to create new content by shooting daily and creating videos each week, I am also creating new content on this blog three times a week.


Each month I am creating an eNewsletter to connect with my clients. Here is a link to the most recent one that I sent out.

Phone Calls

I learned a while ago from my good friend Ken Touchton that calling your clients and prospects each week was a great way to remain in front of your clients. Ken told me that each Sunday evening he took a few minutes and made a list of five clients and five prospects he would call that week. Two phone calls each day to a client and one to a prospect.

Doing this helped him to build a great client base that grew through the years.


Today I also connect with clients by checking in with them through emails. I do this regularly.

Social Media

I also connect with and follow my clients and prospects through social media sites like Facebook, Google+, Linkedin and Pinterest.

So what are you doing so that you remain in front of your clients? Remember even God had a difficult time remaining on the minds his people.