|Nikon D2X, Sigma 18-50mm f/2.8 EX DC, ISO 400, ƒ/2.8, 1/5000|
Instead of ordering "free range" chickens off the menu they are called "bicycle chicken." They get that name as you can see on how they are brought to market.
We hear today the benefits of eating natural organic food. We think of organic as natural process.
|Nikon D2X, Sigma 18-50mm f/2.8 EX DC, ISO 400, ƒ/2.8, 1/400|
When you start a small business, you must focus on growing your customer base, reinvesting profits in new assets for greater income, and improving productivity to increase your bottom line. All of these efforts are examples of organic growth. In a nutshell organic growth is focused on preplanning and being prepared for the future.
|Nikon D4, 14-24mm f/2.8G ED, ISO 125, ƒ/14, 1/250|
Advice for the photographer
- Dream first of what you hope for
- Think of all the steps necessary for you to reach that dream
- Invest your time and energy in getting the things you need to make the dream a reality
- Create your action plan
- Execute the plan
In West Africa the farmer is so poor they cannot buy fertilizer. It costs more than they will get out of the harvest. Many of these farmers will plant two seeds in field because if they get enough rain then one of the plants will thrive, but if it is a dry season the other plant will do better.
|Nikon D2X, Sigma 18-50mm f/2.8 EX DC, ISO 100, ƒ/5, 1/500|
Photographers may need to be bi-vocational as well today.
You will look like an overnight success only if you are prepared. There are some things in your dream that you will try and force to happen. We all do this and then we slowly learn that sometimes the problem was we have been planting seeds in the fall and not the spring or we were trying to harvest in the spring rather than the fall.
Here are a few things to help you become that overnight success.
- Have an elevator speech ready [earlier blog on elevator speech]
- Have ideas ready for clients – Don't just show your portfolio, do some research and have some ideas that you can pitch to them when that opportunity presents itself.
- Prepared replies – Think about those situations that a client may ask you to do something and how you should respond. The more you can anticipate issues the better you will come off when they come up.
You have heard of Natural Leaders–Well they are really those who have invested a lot of time on the front end. You may have also heard of those who are "Good Natured." Well most likely they have thought about situations enough to one know how to respond or to understand how a situation isn't a problem to begin with anyway. You know how to go with the flow because you have thought enough about things prior that your response is actually well thought out.
This is a really key thing to understand. You need to know enough about your industry to be able to know how to be very flexible and when to take those "organic moments" and speak into them.
A farmer who has plans to put the seeds into the ground one week and realizes that if they move it up a few days they can take advantage of the rain verses loosing days because they were delayed.
The photographer who has invested some time into thought about their business is prepared like the farmer. So the question is how well prepared are you?